It is not uncommon for inappropriate advertising to appear on web sites. The obvious example is advertising for pornography or adult products appearing on sites aimed at children, but there are plenty of other ways products or services can be mismatched with news stories or other content. This is most often not the direct fault either of the advertiser or of the site running the ads. With much, perhaps most, online advertising, advertisers and publishers work through intermediary networks which connect advertising campaigns with locations for advertisements. If a web site you use has ads you think are inappropriate, however, it may still be useful -- depending on the situation -- to inform both the advertiser and the site manager. They may be able to control the "settings" on their advertising campaigns or sales. In some cases you may be able to see which advertising network is involved and let them know directly about the problem. If the ad has a link "Ads by Google", for example, that will take you to a page which has an option to "Send Google your thoughts on the site or the ads you just saw". If the web site is Australian and the content is "prohibited" or "potentially prohibited", you can complain to ACMA about it. There is also freely available software that allows you to block ads, either generally or from particular advertising networks. A popular choice is the AdBlock Plus add-on for Firefox.

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