
Digital Fairness, AI Self-Regulation and the Limits of Voluntary Safety Framework
This post was written by EFA Vice Chair Julian Watchorn and EFA board member Kirsten Frederiksen. 1. The Limits of Corporate Self-Regulation A longstanding axiom in public policy is that corporate self-regulation is ineffective whenvast sums of money are at stake. This has been demonstrated repeatedly across sectors such as finance, environmental protection, tobacco, gambling, and digital platforms. Where commercial incentives strongly favour rapid growth, market dominance, or first-mover advantage, voluntary safeguards tend to weaken,





